The Fishwife Web Banner project was a digital branding exercise focused on capturing the company’s bold, modern approach to tinned seafood. I designed a clean, eye-catching banner that balanced playfulness with sophistication, using vibrant colors, sharp typography, and a strong visual hierarchy to mirror Fishwife’s confident, coastal identity. The layout was built to draw the viewer’s eye toward key messaging and a clear call to action, blending aesthetic appeal with marketing purpose. This project strengthened my ability to translate brand personality into cohesive digital visuals that engage audiences and elevate brand perception.