For this assignment, I redesigned the label for Darkhorse, a budget wine brand, and gave it a new look inspired by sports underdog stories. I created three different wine labels, each representing a famous "dark horse" victory, like the Miracle on Ice and Leicester City’s unexpected Premier League win. The goal was to make the product look more high end while still feeling exciting and different from traditional wine labels. This project let me explore how to tell stories through packaging and think outside the box for a product that’s usually pretty serious.